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Sol de Janeiro Is B Corp Certified

The certification recognizes Sol de Janeiro’s social and environmental performance, transparency and accountability.

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By: Melissa Meisel

Sol de Janeiro has announced it has become B Corp Certified, marking a significant business milestone for one of beauty’s fastest-growing brands. 

Sol de Janeiro’s achievement of B Lab’s integrated social, environmental and governance standards reinforces the brand’s commitment to building a beauty business that delivers positive impact for its employees, communities, customers and the environment, while staying true to the joy, connection and Brazilian spirit that have fueled its success and fostered a passionate global community. 

The certification recognizes Sol de Janeiro’s social and environmental performance, transparency and accountability, while providing a framework for the company to measure its impact and continuously improve as it scales.

The brand demonstrated particular strength across its people-focused practices, including employee engagement and diversity and inclusion, as reported in Happi.

“Achieving B Corp Certification is a meaningful milestone for Sol de Janeiro and a testament to the work happening across our entire organization,” said Jordan Saxemard, chief executive officer of Sol de Janeiro, Inc. “Since joining the company, I’ve been impressed by the priority placed on growing responsibly while staying true to our values. This certification gives us an important framework to continue challenging ourselves, measuring our progress and finding new ways to continuously improve our social and environmental performance as we grow.”

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